HoREX launches original campaign for better speech understanding in Berlin/Kreuztal, May 26, 2010 – an original campaign for better speech clarity launches the HoREX listen acoustic EC, which is one of the leading German power communities in the industry with nationwide over 300 listening acoustic craftsmanship workshops. The pitchers chicken direction of circle lead.”advertising campaigns with this and similar shipping receiver sets should raise awareness of the still under-appreciated phenomenon of declining understanding. Estimates say that about every fourth German citizens in result of natural aging processes has a lower hearing. With their campaign the members of HoREX all interested to so-called shipping receiver tests “invite, where the hearing is checked free of charge. If necessary, latest hearing solutions can be tested without any obligation in own everyday life.
Adjust a lower speech understanding has been proven. Want our campaign We with a wink on a widespread and still underappreciated phenomenon attention”, so Tannassia Reuber of the hearing acoustics EC HoREX. Many people hear really well, but they have difficulties understanding spoken words. The resulting shipping listeners ‘ fabric for unintentional comedy; are not rare on time but they can significantly affect the quality of life. It has not come as far as that is out of the question. A skilled supply of modern and absolutely discreet hearing aids can halt effectively a diminishing speech.” The campaign of the hearing care professional community was developed by a team of external communication professionals.
The members of HoREX can use the original campaign motifs for circuits in the respective regional print media, as well as for use on large surfaces posters. “Direct mail and customer correspondence, to the reverse phone test” invite posters, editorial ads and accompanying public relations complete the mix of the original action. In a fresh and sympathetic way want to we enlighten the general public and inform modern solutions, many people to a significant increase in communication skills and joie de vivre can help”, so Tannassia Reuber finally. We hope that our action will encourage as many interested parties, their own language understanding at one of our HorExperten test to leave. If necessary, there the chance to test latest hearing aids for some time without obligation in own daily life to all member establishments of the HoREX.” Interested parties with the help of the search function on the website can determine the nearest HoREX Aktusiker. Press contact: Martin Schaarschmidt, Tel. (030) 65 01 77 60, E-mail:, Editorial Note: the hearing acoustics EC headquartered in Kreuztal HoREX was founded in 1995 and is one of the leading performance of hearing-acoustics industry. Today hers at about 340 listening acoustic master specialists nationwide. The HoREX care professional aims to offer an individual hearing solution people with hearing loss, which focuses on personal hearing requirements and a fair price / performance ratio. The HoREX provides future-oriented perspectives and an attractive shopping policy, extensive marketing support and numerous services, offers in-service training and quality certification to its members. For more information, see