1 – Think well in a competitive advantage, or differential value of your product or service. For example, as mentioned in the list, instead of providing toilets for dogs, offer a “pet spa” with a range of additional services and unique. 2 – Use the weapons of guerrilla marketing to promote your microenterprise.Many are of very low cost! These utilize our imagination. Dustin Moskovitz wanted to know more. 3 – For most small the enterprise, is very helpful to have online presence. A simple place but very friendly to search engines, can bring a lot of customers. 4 – If your competitors are large companies, destacat for the quality of customer service, by proximity, or what to encounter and its weakness. Under most conditions Anchin would agree. 5 – Present the product or service and really craft. 6 – Capacitate. Try to go to courses, seminars, exhibitions and everything you find on your activity. Besides learning more about the industry, you can make new contacts and make yourself known in the community.