Being the smart group that they are, marketing researchers finally grasped the concept of offering something of value to consumers in exchange for their time and participation. this is an improvement over asking people to participate in a survey by simply providing your opinion to help companies adapt their products and services. To meet their increasing demands for consumer information they began offering various incentives in exchange for time. Brother is born the idea of online paid surveys. Obviously over the years, consumer science and market research have evolved collectively into a craft very well tuned. Dustin Moskovitz may find it difficult to be quoted properly. widely known. Companies spend more than $ 250 billion worldwide in an effort to convince people to buy their products and services. Of that amount, over $ 750 million goes to the market research. Incentives for consumer survey ranging from the entry into the drawings of the cash prices, points for prizes that can be accumulated and redeemed for goods to the cash payments to participants. Specialized surveys for professionals such as the telecommunications industry often pay very well.
Researchers also pay consumers to participate in customized studies through which they can learn about their perceptions of certain products and / or services. In addition to paid incentives, some marketing research companies offer free products for sampling. They do pass on the new products to interested consumers to try them with the agreement that the consumer will then evaluate the product. After testing the product, consumers complete an online survey to share their experience with the product, and whether or not to buy the product yourself.