Personal values are forming from the beginning of the child’s education and are consolidating as the human being is gaining knowledge and experience, and often vary according to the interests of the involved. Therefore if we return to the example above we see that a company where the staff is practically the same since its inception and that respite from workers who are retiring is from the same place, then can conclude that although they retire will not very difficult to maintain the values formed so far. If the address of the company has not changed it also very likely work style remains almost unchanged. However, as I said earlier a consolidated organizational culture can be removed from competition to any organization for the simple reason that the habit and the personal and institutional arrangement are a brake faced with the changing business world. Example of this have it years ago when they began to introduce the first technological advances in the field of computing. It was not few economic ones and financiers who found fault with the new inventiveness and even came to refuse to work with them. This is just an example but phrases are very often so we are going to change this if so we are well or these inventions only thing that bring new are problems. And in part have reason if things are going well has logic thinking that there is no need to change them, but the reasoning is that they are good but could be better and it is also true that the new always presents difficulties mainly in the human mind that is most responsible for the brake imposed before a process of changes this brake do to which reference is not only the workers but also managers and is in These where clinging to the traditional does more damage to the company that, in a process of change, where the first must achieve an awareness is in the layers more discharges of address. Continuing with the concept say that the myths, legends, taboos are the responsible for the strengthening of the organizational culture since as explained previously the force of habit creates patterns of behaviour which go rooting in all members of the organizations.